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About the Book Publishing Workshop

The Book Publishing Conference for Subject Matter Experts and Marketing Directors represents a new way to create, publish and viralize content that’s trapped in between the ears of your company’s thought-leaders. You’ve probably heard about Content Marketing…Well, this is the way to get it “out there!”

Content Marketing—at its core—connects authentic experts with people (aka Customers) who need their services and advice. By writing relevant articles, blog posts, white papers, free ebooks and especially, published & endorsed books, Google’s massive search engine will divert traffic to your website. That’s not just a theory; It’ a fact.

But here’s the challenge every B2B Marketer faces: how in the world do you decide which of these tools to use. Where do you start? Yeah, we all get the end-goal and the pot o' gold waiting for us (i.e., leads for our sales team), but that doesn’t help much when the starting line isn’t clearly marked.

That’s where published, endorsed books come in. (hope that doesn’t sound too much like a commercial…but it IS true).

When your base content is a book, you’re starting in a good place. Chapters can be repurposed into blog articles, autoresponders, podcasts, mini-presentations on YouTube and webinars.

Endorsements can be used to open doors that have never been open to you before. Once unfriendly Trade Associations may be open to you presenting to their members (especially if you sell them your books with THEIR logo on their cover). And don’t forget about tradeshow handouts, incentives for attending a webinar or just using your book for as a replacement for your business card?

If you’re a marketing director responsible for generating leads for your sales team (or your Channel Partner reps), you really owe it to yourself (and to them) to get a published book into your marketing arsenal.

And if you are a Subject Matter Expert who understands the power and heft of a book but needs a team and a program to help you extract that gray-matter (and hold you accountable for doing so!), don’t put it off another quarter. Give youself a decided advantage of the kind of credibility that comes only from an endorsed, published book.

About Me (a/k/a John Fox)

Greetings! I’m John Fox. I’m the creator of the Book Publishing Workshop.

All you have to know about me is that I’m a devoted entrepreneur and business developer/geek. My #1 top priority is creating new sources of revenue for small-midsize businesses (SMB) by leveraging technology, social media and an overwhelming amount of relevant fresh content.

In my day job, I’m President of Venture Marketing, a marketing consulting firm I started back in 1996. Every day I get the opportunity to work with cool people who run technology start-ups and other tech-savvy businesses thirsty for top-line revenue growth. How fun is that?

As an aid to small businesses, I’ve written a ton of ebooks, white papers, articles and blog posts. But it’s the books I’ve published that have been the most rewarding. Nothing against ebooks, white papers, articles and blog posts…they’re terrific for what they are. But none have the staying power of real books. Besides, no one has EVER asked me to autograph any of my ebooks, white papers, articles and brochures. But bring out a book and everyone asks me for my autograph.

In 2005 I self-published The Marketing-Playbook—The Definitive Guide to B2B Marketing for Small Business. Endorsed by Seth Godin, Guy Kawasaki, Al Ries and Doug Hall, the Playbook provides detailed instructions for implementing more than 100 sales-driven marketing strategies for small businesses. Think of it as a marketing director’s cookbook for serving everything from appetizers to the main course to dessert.

In early 2011 I wrote my second book: 99 Questions to Jump Start Your Partner Channel Brain, endorsed by Jill Konrath, author of author or SNAP Selling, Scott Bekker, Editor in Chief, Redmond Channel Partner Magazine and many, many others. It’s a book filled with questions I challenge anyone to answer about their Channel Partners. If the term “Channel Partners” is a new one for you, Channel Partners are anyone selling your products and services who are NOT your employees. Think: resellers, reps, dealers, affiliates, OEMs, distributors, VARs, brokers…the classic middle-men. Since the majority of companies (of any size) go to market through channels today, I thought it was time for a book that stimulated neuron-firing and action.

Oh, and on the personal side, I earned my BS Engineering-Computer Science from the University of Illinois at Urbana-Champaign and an MBA from Keller Graduate School of Management. Ruth, my wife of 29 years, and I live in the Chicago 'burbs with our five (that’s not a typo: 5) entrepreneurially-minded children.